Glam Gift Guide 2018

IMG_7484.JPG

Hey slaydies and gentlemen!

It’s that time of year! Do you have a diva on your shopping list who deserves the best? We’re ready to help! The products on this list are J Ladner tested and approved! Stick to the list and you’re guaranteed to slay the day on Christmas morning.

1) Blown Away ® Jetsetter Shampoo & Conditioner:Of course we recommend this! We wouldn’t produce less than the best! Packed with antioxidants and nutrients, our shampoo and conditioner will make your loved one want to shake out their mane. Marula and arganoils will help keep hair soft and nourished! It’s the perfect way to tell a friend “I love you even though your hair is damaged, but do better.”

2) @Maneivy Scrunchies:  They’re back, ladies! Give your 80s flashback an updated look! For the low-maintenance, long-haired beauty in your life grab these statement scrunchies as stocking stuffers!

3) Elevated Artist Shirts: If there’s a sassy stylist in your life, these are the perfect gift! For the colorist for whom color correction is an irresistible fetish, grab their “Color Corrections Turn Me On” tank! Just try to make them promise to wash between wears, or they’ll wear it every day!

4) Pure Cosmetics, Velvet Vixen Moonlight Highlight: For the guy or gal in your life that’s constantly glowing with the power of a million unicorns, this highlighter is the next level! It softens the appearance of skin while making you glow from the inside out!

5) Double Dare Bubbling Mask: We double dare you not to be delighted with how fun this mask is. We triple dog dare you not to try to keep it for yourself! Tiny carbonated bubbles stimulate and clean your skin, removing oils, sebum and dirt. We can’t think of someone this gift wouldn’t be good for!

Show your friends and family you care with a gift that screams self-care! Everyone can use a little more pampering!

Maximizing Holiday Sales

IMG_6850.PNG

Hey slaydies and gentlemen,

Let’s get festive! The holiday season is here and I want to help you sleigh your sales. An important part of this time of year for stylists is maximizing your holiday sales. Whether it’s a full book, products flying off the shelves, or gift cards galore, these tips will have you skating towards success.

 

1. Map out your promotions for the season. Create a plan for when you’ll be running which promotion and what opportunities you want to take advantage of. Are you running sales around Christmas? Before? New Year’s Eve? Don’t overwhelm clients with promotions, but don’t miss out!

2. Email your clients when you have new promotions. What good is a promotion if no one knows about it?!These promotions will bring back old customers as well as new ones, so spread your sales far and wide!

3. Create a social media plan. Draw in new customers via Facebook and Instagram. Create a content calendar and carefully lay out your posts and graphics. If you take the time to strategize before you post, your feed will show you care.

4. Decorate! Make sure your clients feel the holiday spirit in your space. Making them feel happy, cozy, and welcome will help them remember to pick up holiday gifts while they’re with you. Planning a holiday retail display? Make sure it’s cohesive with the rest of your décor!

5. Create a guide for gift buyers. Giving people inspowill help even the most clueless gift-giver find the perfect thing to help a loved one slay all day! What’s your best dry shampoo for the lady on the go? Best hairspray for the girl who’s got better things to do than worry about her hair?

6. Sell those gift certificates! For people who want to give an experience, not a product, make sure you have that option.

We hope you’re ready to ring in the holidays via your cash register! Happy holidays, babes!

Stylist Integrity QUIZ

IMG_5539.JPG

Hey slaydies and gentlemen!

Did you know your skills are only part of the battle? You could create the most gorgeous hair dreams in the world, but if you don’t have integrity as a stylist, who cares? The quiz below can help you discover if you’re delivering the results and the consistency that your guests WANT! Because this is all about what they need, not what we need.

1. If you finish a guest’s hair and you see a part that’s messed up, do you…

a. Tell them immediately and make it right

b. Show them it first, see if they notice, and then fix it

c. Cover it up, tell them it slays, and hurry them out

2. If a customer asks for a product suggestion, do you…

a. Tell them two or three and go over their merits

b. Show them one that you like and move on

c. Show them the most expensive one regardless

3. If a guest comes in and asks for a cut that would be bad for their face, do you…

a. Reset expectations and recommend a different cut

b. Say you probably shouldn’t, but give in if they disagree

c. Go ahead with the cut. It’s what they asked for.

4. If a guest comes in wanting to go from jet black to platinum blonde, do you…

a. Explain the process won’t always be pretty, the cost, and the steps they’ll need to take at home

b. Tell them it will be difficult but cover up some aspects

c. Just go ahead and let them deal with the orange-y hair later

5. If another stylist at your salon asks for help with a guest, do you…

a. Give them the help they need if you have a sec

b. Say someone else isn’t busy and ask them to ask that person

c. Tell them you’re way too busy. It isn’t your guest.

If you answered mostly a’s: Awesome! You’re killing it! Your guests can totally trust you.

If you answered mostly b’s: You’re on your way. There are some changes you can make to improve your stylist integrity.

If you answered mostly c’s: Honey! Get your life right! Our guests are our top priority and we need them to be able to trust us.

Post Election Self Care

IMG_4888.PNG

Hey slaydies and gentlemen! The election has us feeling all kinds of ways. So much progress was made! Over 150 LGBTQ candidates were victorious in the midterms! But we’ve had some hard losses too. If politics is stressing you out, try these awesome tips to relax and practice self-care:

1. Make a change. Whether it’s your hair color or cut, a new plant in your home, or just a cute new outfit, a change can help you feel in control and fabulous.

2. Pamper yourself. Get a facial, take a bath with a new bath bomb, or go to your favorite restaurant! Focus on yourself and how you’re feeling and not the stress!

3. Hang with friends. Make sure to set parameters. No talking about politics tonight. Just catch up and support each other. Nothing is better at helping you forget your troubles than a night out with your BFFs!

4. Volunteer! If you’re worried that your vote didn’t matter, do something to remind you of how much of an impact you can make! Help clean up a local park, rake leaves for an elderly or disabled neighbor, volunteer at a soup kitchen. These things can help you feel empowered.

5. Start a new show or book. Give yourself something to be really excited about. May we suggest Schitt’s Creek? It’s on Netflix and it’s HILARIOUS! You can’t be upset while you watch it.

6. Download a mediation app. They can lead you through guided breathing, help you relax and stay grounded, or just play calming soundscapes to help you relax. We love Calm!

7. Exercise. Get those endorphins flowing! Yoga, spin classes, Pilates, lifting, a barre class? What have you been dying to try but never made the leap? Now’s the time!

Self-care is so important! You can’t help other people if you’ve drained yourself. Replenish! Focus on you! Whatever you need to do, keep pushing! If we stop pushing, we’ll lose all the progress we’ve made. If you feel like you can’t, reach out to your friends, your family, or us. We’re ready to keep fighting

5 Ways to Create Raving Fans

Hey slaydies and gentlemen! Today we’re talking about fans.

IMG_3942.PNG

Wait, not that kind! How to turn guests into raving fans.Your fans are the key to your success. The happier they are, the more they’ll recommend you. The more they recommend you, the more of a reputation you can develop. Become the person everyone says will slay their life!

But that’s easier said than done. There are so many factors in turning a guest into a devotee.

1) Focus on your guest’s experience. What are you doing to make them feel extra special? Offer your guests something to drink. Make sure they have something to do while they’re processing. I recommend coloring books. They’re fun for everyone and keep the space creative! Take your time with them. Don’t rush or sacrifice quality for time.

 

2) Be honest with them! Does your guest want a cut that won’t flatter their face? A color that doesn’t go with their tone? Give them real advice. If you focus on giving guests what they need, and not what you need, they will leave your salon happier, more confident, and singing your praises.

 

3) Guests want consistency. Make a plan and try to stick to it. In every consultation, give your guests a road map. Let them know what to expect over their next three appointments. Their beauty budget needs to be respected and used to its fullest potential. Make sure they’re prepared for their hair journey.

 

4) Stop talking about yourself and start talking about them. Make your guests feel heard and appreciated. An open ear will help guests feel a connection with you. A bond with a guest can help inspire loyalty to your brand! Help to educate guests on the services as well. Understanding what you’re doing for them can not only help position you as the expert, but also help them communicate with you during future appointments. A guest who knows how to tell you what they want will be happier with the end result!

 

5) Give them true confidence! Our guests trust us to help make them feel amazing, inside and out. Empower and uplift them, not only about their appearance, but about their personalities, struggles, and successes. We’re in a unique position when guests talk to us about their lives. We have the ability to empower them! Don’t waste that.

Fans are your platform, your base, your word of mouth marketing, and your cheer squad. Shake their souls and they can help you rise to the top!

Why does my voice matter?

 @itsmrjladner

@itsmrjladner

Hey slaydies and gentlemen! Welcome to my new blog. I’m excited to tell you all how to snatch wigs and slay gigs, but there are tons of bloggers out there. Why does my voice matter? Because I put in the work to make it matter.

 

I realized early in my career that my mission would be to be the voice for our industry. I set my mission on surrounding myself with the best and building my craft for this moment.

I have built my brand on being trustworthy. I won’t represent products I don’t believe in, so if I swear by it you can believe it will shake your soul.

I had a mentor who knew how to break me down and build me up at my first salon. He showed me as much as he could: how to run my chair, and then how to run his salon. Fresh out of school, Alan gave back to me, being the new generation stylist. I plan on doing the same.

This blog, along with my classes and videos, will be my way of reaching out and mentoring anyone I can. I want to help instill my two most important values: knowing your worth and living your truth.

Knowing your worth can lead to so many new opportunities. It’s what makes the magic flow. Don’t let yourself settle for something beneath you and don’t let others treat you poorly. Stand up for yourself. Go for your dream job. Say enough is enough and seize what you want.

I’m a man who wears fake nails, platforms shoes, and contour make up. I’m loud, proud, and HAPPY! And guess what! People notice. What you see is what you get! This is my truth. If you aren’t living your truth, you can’t accept yourself and be happy.

Lesson 1: Live your truth, love yourself, know your worth. I’m here to support you, and our industry.